To kick off our latest trip to China, we flew into Guangzhou before jumping in a Didi to Foshan - the city where many of our apparel manufacturing partners are based. It was the perfect base for th...
We were pretty stoked to be featured in Monster Children recently. The article, “Hot Tradies, This One’s For You,” taps into something we’ve believed for a long time - tradies deserve gear that fit...
We recently launched our 32-piece workwear collection, Can’t Go Wrong, and we’ve been so stoked with the response. Seeing it land with long-time supporters as well as new people just discovering Na...
The Can’t Go Wrong campaign has been one of the most meaningful things we’ve done at Natty so far. This campaign was about being intentional - making sure the way we introduced our first workwear c...
We teamed up with Heavy Press, one of Australia’s finest fine-art-quality screen printers, for a special collaboration that brought together premium workwear and a timeless craft. We offered crews,...
We’re still buzzing from the launch of the Browse - our versatile, stylish safety glasses designed to go wherever life and work take you. From on-site with Render X, to cruising with Jesse and Sara...
Last summer, we teamed up with eco-conscious lords Spooked Kooks to bring our community an exciting giveaway that blended style, sustainability, and summer vibes. The prize pack was a winner: a Spo...
When we introduced the new Roys safety glasses, we wanted to capture more than just product shots - we wanted to test their grit. With Logan Dodds and Ben Mihka leading the way, and a solid crew of...
Our Gloria - a passion project spanning the last three years, untold hours of hard work and more good times that we can count, has been transformed into an incredible off-the-grid, self-sustai...
Gloria. What started as a dream between mates has become a reality, and with every weekend spent in the Otways, she continues evolving into one hell of a lifetime achievement. A carpenter’s dream, ...