We recently launched our 32-piece workwear collection, Can’t Go Wrong, and we’ve been so stoked with the response. Seeing it land with long-time supporters as well as new people just discovering Natty has meant a lot.
We were featured by Life Without Andy, with a generous write-up on their website and feature posts across their social platforms - something we’re still wrapping our heads around. It’s incredibly humbling to see the collection received that way, especially by a publication we’ve admired for a long time.
That said, we’ve been confident in this range from the start. Eighteen months of development, testing, and refinement went into every piece, so hearing that it’s resonating with others is incredibly rewarding.

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The Can’t Go Wrong campaign has been one of the most meaningful things we’ve done at Natty so far. This campaign was about being intentional - making sure the way we introduced our first workwear c...

We were pretty stoked to be featured in Monster Children recently. The article, “Hot Tradies, This One’s For You,” taps into something we’ve believed for a long time - tradies deserve gear that fit...






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